How Bernie Ecclestone changed F1 - Wheel Sports
Bernie Ecclestone changed F1

How Bernie Ecclestone changed F1

Bernie Ecclestone is a name synonymous with Formula One, and for good reason. Ecclestone, who was born in London in 1930, transformed the sport of Formula One during his reign as its chief executive and transformed it into the global phenomenon it is today. Ecclestone’s impact on the sport was enormous, and in this article, we will explore how he changed Formula One and what his legacy means to the sport.

Ecclestone first became involved in Formula One in the 1970s when he acquired the Brabham team. He quickly rose through the ranks and became the sport’s commercial rights holder in the late 1970s. Ecclestone’s role was to negotiate and manage the commercial rights of the sport, and he quickly set about transforming Formula One into a global spectacle.


One of the first things Ecclestone did was to introduce new sponsors to the sport, securing high-profile deals with companies such as Marlboro, Mobil, and Goodyear. These deals brought much-needed revenue into the sport and allowed Ecclestone to invest in new technologies and improvements to the circuits.

Ecclestone also worked to promote Formula One on a global scale, securing new races in countries such as China, Bahrain, and Malaysia. This helped to expand the reach of the sport and increase its global popularity. Ecclestone’s vision was to take Formula One to the world, and he succeeded in doing so.

Another significant change Ecclestone brought to the sport was the introduction of new regulations aimed at increasing safety and improving the spectacle of the races. Ecclestone implemented rules such as mandatory pit stops, which added an extra layer of strategy to the races, and new safety measures such as improved cockpit protection, which helped to reduce the risk of serious injury to drivers.

Ecclestone also introduced new technologies such as DRS, which allows drivers to temporarily open a flap on the rear wing to improve overtaking, and hybrid power units, which have helped to reduce the sport’s carbon footprint.

In addition to these changes, Ecclestone’s impact on Formula One extended to the financial side of the sport. He negotiated massive television deals, which brought in huge amounts of revenue for the sport, and he transformed Formula One into a multi-billion-dollar industry.

Despite his many successes, Ecclestone’s reign as the chief executive of Formula One was not without controversy. He was known for his tough negotiating tactics and his controversial comments, and his often-divisive style of leadership earned him many enemies over the years.

Despite these controversies, Ecclestone’s impact on Formula One cannot be ignored. He transformed the sport from a small, niche competition into a global phenomenon, and his legacy will continue to shape the sport for years to come.

Bernie Ecclestone’s impact on Formula One was enormous. From securing new sponsors to promoting the sport globally, Ecclestone transformed the sport into the multi-billion-dollar industry it is today. Ecclestone’s vision, drive, and determination changed Formula One forever, and his legacy will continue to shape the sport for generations to come.